Website redesign

Website redesign that keeps what's already working.

A website redesign should fix what's holding your site back without throwing away the visitors it already brings in. We rebuild your site by hand, then carefully carry over the pages, addresses and content that Google already knows about.

Signs your website needs a rethink.

Most businesses don't redesign because they're bored of the look. They redesign because the site has quietly stopped pulling its weight.

01

It's slow, especially on phones

Heavy themes, plugins and oversized images make pages crawl on a mobile signal. Visitors leave before they've seen what you offer.

02

It no longer reflects your business

Your services, prices or branding have moved on, but the site still describes the business you were a few years ago.

03

It doesn't bring in enquiries

People visit but don't get in touch, because it's unclear what you do, what it costs or how to take the next step.

04

It's a chore to keep running

Constant plugin updates, a builder subscription you resent, or a site nobody remembers how to change. We host and maintain the new one ourselves.

A website redesign shouldn't cost you your place in Google.

The biggest risk in a redesign is losing search traffic because pages move or disappear. We plan for that from the start. We can't promise rankings, but we can make sure the redesign doesn't undo the work you've already put in.

  • We list every page first. Before designing anything, we record every address on your current site, so nothing is forgotten.
  • Keep URLs, or redirect them. Where possible your pages keep the same addresses. Where a page has to move, we set up a permanent redirect from the old address to the new one.
  • Keep the content that ranks. Pages that already bring in visitors keep their substance. We improve layout and clarity rather than rewriting them from scratch.
  • Check Search Console. If you have Google Search Console, we look at which pages and searches bring you visitors before we start, and check it again after launch for errors.
  • Carry over the basics. Page titles, descriptions and headings are reviewed and kept or improved, and a fresh sitemap is submitted on launch.

How a redesign works with us.

  1. Review your current site

    We look at what's there: the pages, how fast they load, what brings in visitors and what gets in the way of enquiries.

  2. Fixed written quote

    We recommend what to keep, what to change and what to drop, with a fixed price and timeline. Nothing is due upfront.

  3. Redesign and rebuild

    We design the key pages, agree them with you, then rebuild the site by hand and move your content across, with a redirect plan for any changed addresses.

  4. Switch over and check

    We move your domain to the new site, test the redirects, submit the sitemap and keep an eye on Search Console in the weeks after launch.

Redesigns are priced like new builds.

Every redesign is quoted individually, using the same project prices as a new site. We'll tell you which category your redesign falls into after reviewing your current site.

If your new site isTypical timelineFrom
Information website1–2 weeks£300
Business website3–5 weeks£1,500
E-commerce website6–10 weeks£3,000
Web application10–16 weeks£10,000

Hosting is included once your new site is live, so you can usually cancel your old hosting or builder subscription. Add-ons and hourly rates are on our pricing page.

Website redesign questions.

Will a redesign affect my Google rankings?

Any change to a site can cause some short-term movement while Google re-reads it. Keeping addresses the same, redirecting the ones that change and keeping the content that ranks is how we keep that to a minimum. We won't promise a ranking — nobody honestly can — but a faster, clearer site gives you a better footing.

Can you redesign a WordPress, Wix or Squarespace site?

Yes. We don't edit the old site — we rebuild it by hand and move your content across. The new site won't depend on the old platform, so you can close that account once you've switched over.

Will my site go offline during the redesign?

No. Your current site stays live while we build the new one on a private preview. We switch over once you've approved it.

Do I keep my domain name and email?

Yes, your domain stays yours. We point it at the new site and take care not to disturb any email set up on the same domain.

Can you reuse my existing content?

Yes, and for pages that already bring in visitors we usually recommend it. We tidy up wording, structure and headings where it helps, and flag anything out of date for you to update.

How much does a website redesign cost?

The same as building that kind of site new: from £300 for an information site, £1,500 for a business site and £3,000 for an online shop. You get a fixed written quote after we've reviewed your current site. Our guide on how much a website costs explains what moves the price.

Send us your current site.

Share the address and what's not working, and we'll tell you honestly what we'd change. We reply within one business day.

Start a project