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Data analysis & reporting
We pull together your sales, enquiries, online orders, Xero figures and marketing results, tidy them up and turn them into a plain-English monthly report or a simple dashboard.
Data & AI · Powered by Claude
Data analysis and practical AI, powered by Claude.
Most small businesses already have the data to make better decisions. It's just spread across Xero, an online shop, an inbox and a few spreadsheets. We bring it together, analyse it with Claude, check every finding by hand, and help your team use AI safely in its day-to-day work.
What we do
Three ways we put your data and AI to work.
Each one stands on its own, and they work well together: good reporting shows you where to focus, Claude saves your team time on the routine work, and both make your proposals and plans sharper.
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AI with Claude
Practical, safe AI adoption: working out where it helps, setting Claude up for your team, training and a safe-use policy, and Claude-powered tools built in-house for your own tasks.
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Business proposals & strategy
Business formation and strategy, and proposals that win work, drafted with Claude from your own material and figures, then checked and finished by us.
Your data
Turn the data you already have into clear decisions.
You don't need a data team or new software to learn from your business. An inbox of enquiries, a year of Xero figures and an online shop's order history already hold most of the answers: which services pay best, which enquiries turn into work, and where your marketing money actually goes.
It rarely gets looked at together, because nobody has the time. That's the part we do. Claude does the heavy lifting of reading, sorting and summarising; we apply the judgement, check that the findings make sense and write up what matters.
What you get is a report in plain English, not a dashboard you have to decode.
- Enquiries. Where they come from, which turn into work and how quickly you reply.
- Sales and online orders. Best sellers, seasonal patterns, average order value and repeat customers.
- Xero figures. Income, costs, margins and cash flow, month by month. We specialise in Xero and integrating with it.
- Marketing. Which channels bring enquiries rather than just clicks, and where spend could move.
- HR data. Overall trends in absence, workload or turnover, looked at as patterns and never as judgements about individuals.
Why Claude
Why we predominantly use Claude.
For the work we do, which means reading long documents and spreadsheets, writing clear summaries and drafting proposals, we predominantly use Claude, made by Anthropic. It's the AI assistant we trust most for business writing and analysis.
We're independent: we aren't an Anthropic partner and we don't earn anything from recommending it. If a different tool suits a particular job better, we'll say so.
- Good with long material. Claude can work through long reports, policy handbooks and exported data in one go, which suits a year of figures or a full tender pack.
- Writes clearly. Its summaries and drafts read naturally, which matters when the result goes to your customers or your team.
- Built with safety in mind. Anthropic puts a strong emphasis on AI safety. Claude still makes mistakes, which is why a person checks everything.
- Business terms for business data. We use Claude on Anthropic's commercial terms, under which your data isn't used to train its models by default.
- It has an API. Our team can build Claude into your own tools and systems, not just use it in a chat window.
Examples
What it looks like in a small business.
A few of the ways a small team can use data analysis and Claude, each with a person checking the result before anyone relies on it.
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Enquiry triage
New enquiries are read, sorted by type and urgency and given a suggested reply, so the important ones never sit at the bottom of the inbox.
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Monthly reporting
Figures from Xero and your online shop come together in one short report each month: what changed, why it probably changed and what to look at next.
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Proposal drafting
A first draft built from the client's brief, your past proposals and your pricing, ready for you to sharpen rather than write from a blank page.
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Policy questions for staff
An assistant that answers everyday questions from your own handbook and points to the exact policy. It pairs well with a tailored HR platform.
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Customer feedback
Reviews, survey answers and emails summarised into the handful of themes that come up again and again, with examples you can read for yourself.
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Built into your website
An enquiry form that routes requests to the right person, or a quote tool for your customers. Our web design team builds these into the site.
Careful data handling
Handled carefully, and only what's needed.
Business data often includes personal information about customers and staff. We agree how it will be handled before you share anything, and every AI output is reviewed by a person.
- Only what the job needs. We ask for specific data, not access to everything, and only share with Claude what a task needs.
- Personal details removed where possible. Many questions can be answered without names or contact details.
- Commercial terms. We use Claude on Anthropic's business terms, under which your data isn't used to train its models by default.
- Agreed in advance. How data is shared, where it's stored and which tools touch it.
- Always accessible to you. We host your data securely, and you can see or export it whenever you want.
- Transparent. Our privacy policy explains how we handle personal data.
How it works
From question to useful answer.
Our team does the work, led by the founders. You'll deal mainly with Marcel and Jessica: Marcel for software and AI tools, Jessica where HR and finance data are involved. If either is unavailable at short notice, another member of our team is on hand.
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Start with the question
What do you want to know, save time on or win? A clear question keeps the work focused and the cost sensible.
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Fixed written quote
We set out the scope, the data we'd need and the price in writing before anything starts. Nothing is due upfront.
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Analyse, build and check
We do the analysis, set-up or build with Claude, check the results properly and talk you through anything surprising.
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Report and hand over
You get a plain-English report, a working tool or a trained team, with practical next steps you can act on.
How we price
Quoted individually, fixed in writing.
A one-off analysis, a monthly report and a custom Claude-powered tool are very different jobs, so a price list wouldn't be fair. Here's how pricing works instead.
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A fixed written quote
Every piece of work is quoted individually. You get the scope, price and timeline in writing before anything starts.
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Nothing upfront
Nothing is due before we start work. Your quote sets out exactly when payments fall due.
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Published hourly rates
Changes to tools or integrations we've built, after launch: £50 an hour for jobs of an hour or less, £30 an hour beyond that. See our pricing page.
Claude itself: included. We provide Claude as part of the work, so there are no licences or usage bills for you to manage.
Questions
Common questions about data and AI.
Do we need to be “good with data” to get value from this?
No. If you have a Xero account, an online shop, an inbox or a few spreadsheets, you have enough to start. We'll tell you honestly what your data can and can't answer, and the reports are written for people who run businesses, not analysts.
Why Claude, and not another AI tool?
For reading long documents, working with data and writing clearly, Claude is the tool we trust most, and it's what we use in our own work. It also has an API, so we can build it into your systems. We're independent and not an Anthropic partner, so if something else suits your situation better, we'll tell you.
Will AI make decisions about my business or my staff?
No. AI output is reporting, drafts and suggestions for a person to review. Decisions stay with you. Where people data is involved, we're especially careful to use it for overall patterns, not judgements about individuals.
What happens to my data?
We only ask for the data a piece of work needs, remove personal details where we can, and host it securely on our own systems, where it's always accessible to you. We use Claude on Anthropic's commercial terms, under which your data isn't used to train its models by default. Our privacy policy has the details.
Can you guarantee growth?
No, and you should be wary of anyone who does. Good analysis and well-used AI help you focus on what's working and spend less time on routine tasks. The results still depend on your market, your offer and what you do with the findings.
Do you work outside Hampshire?
Yes. We're based in Southampton and work with businesses across Hampshire, in Bournemouth, on the Isle of Wight and anywhere else in the UK. Every meeting is a video call at a time that suits you, and we share our screen so you can see your data and tools as we work on them.
What would you like your data to tell you?
Tell us what you're trying to work out, speed up or win. We reply within one business day.